To introduce and explain Facebook's new News Feed Preferences feature I created a character named "Clip" to help users walk through the process. Find out more about Facebook's updated Controls for News Feed here.
"The playful crab Preferences mascot makes choosing your settings almost fun, if that’s even possible. It’s a lighthearted solution to a serious problem of keeping Facebook interesting and personalized."
CD – Cemre Gungor
AD – Robin Clediere